JD Supra

It’s Time You Start Using UTM Parameters to Track Marketing Channel Performance

Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the ...
Search Engine Roundtable

Google: Tagging Internal Links With UTM Tracking Parameters Send Mixed Signals

Google's John Mueller said in a webmaster hangout on YouTube yesterday at the 16:56 mark into the video that it can confuse Google if you are tagging your internal links with tracking parameters, such ...
Search Engine Roundtable

ChatGPT Updates To Improve Tracking In Analytics With More UTM Parameters

OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the "more" section, those links contain these UTM ...
Searchenginejournal.com

Do Links With UTM Parameters Pass The Same Link Equity?

This week’s Ask An SEO question comes from Jeff in Houston, who writes: “We have a very authoritative site linking to our website. We set them up with UTM parameters to track traffic and sales that ...
Tidbits

Facebook Change Ensures Tracking by Preventing URL Stripping

Many sites add parameters to marketing campaigns for tracking purposes. Along with the UTM parameters that you’ve likely seen at some point, notable examples include the Facebook Click Identifier ...