The global gaming market is estimated to rake in over $184 billion and continues to grow daily. According to Newzoo, mobile gaming now accounts for 50% of that global market, dwarfing the console ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and growing games and interactive experiences, today announced that Unity 6, the most stable and best ...

Unity has been front and centre for a growing number of games developers for years now and their big bet on the implementation of AI as the way to seal the deal and power ahead has been no secret. Now ...

A survey found that 95% of game studios worldwide that use the Unity game engine are using artificial intelligence (AI) in their work. Unity said on the 11th that it published the "2026 Unity game ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

"How much does this cost?" It's one of the first questions business leaders hear. Whether you’re a game development executive, investor or project manager, producing AAA blockbusters or scouting your ...

The video game industry is now bigger than it has ever been before, with more and more young people interested in developing their very own video games –- and rightly so. After all, game development ...

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...