Snap, Snapchat’s parent company, is expanding its suite of AI tools for creators. At this year’s Snap Partner Summit in Santa Monica, California, Snap announced a new feature, Easy Lens, that ...

Lens formats are types of AR experiences in Lens Studio that developers can create and publish. Snapchat is now introducing a ...

Snapchat says both experienced and new developers can use the new "AI Clips" Lens format to turn a single prompt into a published Lens in minutes without the need for external tools.

Snapchat has introduced AI Clips, a new Lens format that uses generative AI to turn a single static photo into ...

October is here and that means it's time for spooky Snaps. While Snapchat usually has quite a few Halloween Lenses to choose from, you can easily make your own Lens. If you're ready to get creative, ...

Snap announced that it’s rolling out ray tracing for the Snap AR platform starting today. The new tech allows developers to incorporate light-reflection effects on objects in their augmented reality ...