Today, Verizon is announcing a new logo and updated brand system. Gone is the Verizon electricity-inspired checkmark, which has been with the brand in some permutation for more than 20 years. In its ...

Add Yahoo as a preferred source to see more of our stories on Google. One of the many logo design guidelines includes that the logo should be a reimagining of the “Breaking Through the V logo” with a ...

Emblazoned on signs at thousands of gas stations worldwide, Chevron Corporation’s (CVX) stacked blue and red “V” logo is an instantly recognizable symbol of corporate identity, one so iconic it ...

Vanderbilt vice chancellor for communications and marketing Steve Ertel and athletic director Candice Lee knew that there would be a strong reaction to the university changing its logos. If there wasn ...

On a lovely Thursday morning, while leaving Vanderbilt’s football practice, I walked down Jess Neely Boulevard and looked around, noticing something I hadn’t before. There were so many “Star V” logos.