Operators increasingly recognize that OTT analytics can drive revenue decisions directly by informing content investments.

Online privacy litigation continues to surge—and professional sports is one of its most visible battlegrounds. In the past two years, the NBA fought ...

Forbes contributors publish independent expert analyses and insights. Last week Nielsen issued a new report that measures video usage among advanced audience groups. The cross-platform viewing data ...

Nielsen has released new viewership data to mark Star Wars Day, aka May 4th, and the numbers are pretty fascinating for ...

The increases were seen across February events that included Super Bowl LX, Olympics, NBA All Star Game, Daytona 500 and ...

Many smart TVs use ACR to track everything on your screen—not just apps, but cable, gaming, and anything connected via HDMI.

A team from Universidad Carlos III de Madrid (UC3M), in collaboration with University College London (England) and the University of California, Davis (U.S.), has found that smart TVs send viewing ...

TV still needs to up its game, despite what is still significant brand reach. Nielsen says a recent pilot co-viewing program ...

TVision, which seeks to gain business partners by measuring every second of TV and Connected TV viewer engagement, has signed an expanded licensing agreement with measurement firm VideoAmp that brings ...

Forbes contributors publish independent expert analyses and insights. Ted Linhart is an expert in TV performance data. The Paramount and Warner. Bros Discovery merger incited reactions about the ...

The Netflix film is continuing its seemingly unstoppable run as the streamer’s top movie of all time. Will the accolades ...