Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

When business owners talk about analytics, they often are referring to web analytics. They talk about setting up tools such as Google Analytics or Adobe's SiteCatalyst to track page views, test ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

Flowsery ( a privacy-first web analytics platform, is now available as a full-featured alternative to Google Analytics for ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Analytics experts break down the highlights for Google Analytics 4, the search giant's new version of its web analytics platform. Google rethought its analytics foundation in its Google Analytics 4 ...

SAN FRANCISCO--(BUSINESS WIRE)--Cloudflare, Inc. (NYSE: NET), the security, performance, and reliability company helping to build a better Internet, today launched Cloudflare Web Analytics to provide ...

Umami 3.1.0 brings configurable dashboards, session replays, and Core Web Vitals tracking for privacy-friendly web analysis.

From every end starts a new beginning. This is what comes to my mind when I think of the approaching third-party cookie deprecation. Companies now have to significantly reinvent their data management ...

Lance Whitney is a freelance technology writer and trainer and a former IT professional. He's written for Time, CNET, PCMag, and several other publications. He's the author of two tech books--one on ...

Healthcare providers have come under fire for their use of third-party analytics software — such as Meta Pixel, Google Analytics and Adobe Analytics — over the past year. These tools are usually free ...