Twitter faces scrutiny, yet there are unique opportunities to revamp its image, user relations and outdated analytics system. Will this strategic shift succeed? With Elon Musk’s Twitter features ...

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it ...

Twitter appears to have pulled the plug on its Analytics service, preventing users from getting detailed information on the reach of their tweets. Twitter Analytics used to provide detailed breakdowns ...

The social media site has now made it possible for all users to access their stats regularly. Sometime in July, Twitter launched its own analytics platform for those who made use of its advertising ...

Teams that run critical ad systems dwindle to one or two staffers. Lost ad revenue adds up during what should be the most profitable time of the year. Reading time 3 minutes Among Twitter’s multiform ...

IBM and Twitter have announced a partnership that will merge Twitter’s massive flows of social media data with Big Blue’s analytics software, including Watson. The partnership will involve three major ...

WASHINGTON (Reuters) - International Business Machines Corp on Wednesday announced a partnership with Twitter to help shape business decisions using data collected from tweets worldwide. IBM will help ...

Twitter, which recently announced its Promoted Tweets advertising program, has acquired the maker of a cloud-hosted Web analytics application, Twitter said Thursday. Smallthought Systems' Trendly lets ...