For two decades marketers in a variety of industries have been building expertise in reaching consumers through the five senses—learning to deploy cues, such as the sting from a swig of mouthwash and ...

A faster, smarter methodology for launching companies may make business plans obsolete. by Steve Blank Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative ...

IOD distinguishes itself as scientific home for researchers working at the boundaries of traditional academic spheres, and generating growing programs in the integration of research with informatics ...