Alcohol won’t vanish from American life, but the rules are changing. For years, the market rewarded growth at any cost. More brands. More extensions. Ever higher premium tiers. More scarcity theater.

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. If you want a change from the typical corporate job—or if you ...

BOCA CHICA BEACH, Texas — SpaceX launched Starship for its ninth test flight on Tuesday night, which also marked for the first time that a Super Heavy booster was reused for a second time. However, ...