How to Measure Feet with a Brannock Device - Full Explanation
6:17
YouTubeFoot Geekz
How to Measure Feet with a Brannock Device - Full Explanation
Ever wondered what these metal devices under the fitting chair of the footwear department are for? The Brannock device is a measurement tool for feet that has the ability to measure toe length, arch length and width. This video is a follow-up to a video we posted a year ago, as the previous video didn't have a close-up view of the foot ...
84.6K viewsAug 4, 2021
How to Use Brannock Device
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According to the Brannock website: The Brannock Device is the standard foot measuring tool for the world’s footwear industry. But few people are able to call the device by name, much less identify its inventor, Charles Brannock. Brannock was born into the shoe business. His father, Otis Brannock, joined with Ernest Parks in 1906 to establish Park-Brannock Shoe Co. in downtown Syracuse, NY. As a Syracuse University student, young Brannock wanted to find the best way to measure the foot. He played
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